Microsite for the release of Nike Snowboardings first ever full-length action and documentary film, Never Not. The site was designed to be a full-screen experience taking advantage of the beautiful ambient video content and maximizing the size for highlighting product details. Every week we released new video content to help build anticipation leading up to the release of the film. February of 2013, it premiered on the site for free for 24hrs.
Creative Direction / Design Lead