Nike Snowboarding approached us to design and build a microsite for the release of their first ever full-length action and documentary film, Never Not. We designed the site to be a full-screen experience taking advantage of the beautiful ambient video content and maximizing the size for highlighting product details. Every week we released new video content to help build anticipation leading up to the release of the film. February of 2013, it premiered on the site for free for 24hrs.